HemoCue

For more than four decades, HemoCue has been at the global forefront of point-of-care diagnostics. To expand their reach and prepare for their next phase of growth, they needed a revitalised brand platform that honoured their legacy and supported their ambition of advancing global health.

Challenge
When it comes to speed, accuracy, and continuity, HemoCue’s products are hard to match. But to unlock their potential and demonstrate their value to more healthcare players, we shifted the focus toward clearly articulating their ambition to improve global health, going beyond just the functional benefits of their devices.

Solution
Inspired by the genuine care and deep expertise HemoCue offers to the world we crafted a brand platform and visual identity that pays homage to their pioneering beginnings and celebrates their bold ambitions.