2gangeomugen

Redesigning an information website to increase user engagement

A design case from the Danish Agriculture and Food Agency.

Challenge:

The challenge was to create a proposal for a redesign of their site, with a focus on theme sections, a recipe section and the front page.

Solution:
Through user research and interviews with users, we found that through their newsletter subscription to the site. We identified the needs for customers and pain points. We came up with a new design for desktop and mobile, which focused on user-friendliness and engagement.

Project Date_ Spring 2022
Location_ IT university of Copenhagen

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